It’s not called ‘SmartPicks’ for nothing.
Sports wagering app Dark Horse Bets (DHB) predicted the race three winner at Woodbine Mohawk Park on Sept.24. Despite 48-1 odds, veteran racehorse What A Rush won the competition in a surprising turn.
But it was the app’s data-driven ‘SmartPicks’ feature delivering the surprise winner that had everyone buzzing afterwards.
The app made the selection with 88% certainty.
“It still amazes me the sophistication behind the artificial intelligence engine that predicts some of these longshots,” said Chris Lush.
“The team here at WEG spent the past few years refining the predictive algorithms,” added the chief technology officer for Woodbine Entertainment Group.
Dark Horse Bets app attracting new customers
Woodbine Entertainment launched the first version of the Dark Horse Bets app in 2020.
Since then, the horseracing operator has been tweaking, listening and adjusting to real-time data and user feedback.
The company says it wanted a more ‘simplified’ and ‘intuitive’ experience for its customers.
Now nearly a month-and-a-half into its official launch (Aug.22), the hard work seems to be paying off.
“We are witnessing exceptional take-up on the app, and the majority of users are new to horse racing,” said Lush.
“The challenge, historically, has been the complexity with pari-mutuel betting. We needed to find a way to engage a new audience and position it in such a way that simplifies the betting process creating a fun and enjoyable experience.”
What a Rush delivers excitement for spectators
What A Rush’s performance on the track could have flipped some serious coin for those brave enough to wager.
A $2 bet would have landed a $99.60 payout.
Despite trailing by an eighth and 13 lengths at the quarter, the 10-year-old bay made a late push to victory.
His time was 1:55.1, and the winning margin was three-quarters of a length.
“I was at Grand River, so I missed that info from the Dark Horse app,” said Brett MacDonald, the horse’s trainer.
“But I know this horse always gives 110 percent every night and loves to do his work.”
With sports betting in Ontario on the rise, consumers will have another option with Dark Horse Bets.
The app works on both Apple and Android devices and is available at DarkHouseBets.com or the Apple App Store.
The app only works in Canada.