Ontario Lottery and Gaming Corporation (OLG) is taking sports betting in Ontario to the next level with the announcement of Proline+.
The crown corporation’s newest sports-related addition will offer live betting, dynamic odds, and new games and sports to wager on. And OLG is offering the first 25 thousand people who register early a CA$50 “Sports Bonus” at launch.
The announcement comes on the heels of parliament’s passing of Bill C-218. The bill, which legalizes single-event sports betting in Canada at the federal level, was granted Royal Assent on June 29. Before the bill passed, Canadians were restricted to parlay-style sports bets. However, once the prime minister sets a date for the bill to take effect Canucks can start placing single bets.
A place to stand, a place to grow; Ontary-ary-ary-o
While plans for single-event betting in other provinces are still taking shape, Ontario has been steadily working toward a competitive market. So, it’s no surprise the lottery corporation is attempting to stake its claim.
Being able to include single-event options within sports offerings is surely icing on the cake for interested operators.
OLG is used to being the only legal online gambling game in town. And, while single-event betting offers new opportunities, the open market is challenging new territory. With major sportsbooks like DraftKings, PointsBet, Fan Duel, and theScore Bet looking at Ontario OLG is smart to be prepared.
Before COVID-19 hit, ProLine, Point Spread, Pools and Props — OLG’s sports products — generated nearly CA$300 million annually. Even with the shutdown of many professional sports leagues due to the pandemic, OLG’s revenue between April 2020 and March 2021 was CA$234 million.
“We are not replacing ProLine and the other sports products,” said OLG spokesperson Tony Bitonti to the Toronto Star. “Customers will have access to thousands more betting options than are offered today.“