Fri-YAY! OLG Launches Proline+ Digital Sportsbook, Embraces Single-Event Bets

Written By Robyn McNeil on August 27, 2021 - Last Updated on October 23, 2021

Ontario Lottery and Gaming Corporation (OLG) is inviting Ontario sports bettors to the “plus side.”

The provincial lottery corporation launched Proline+ today, the day Canada’s long-time prohibition of single-event sports betting finally lifts.

OLG’s new digital sportsbook, accessible across devices at proline.ca, offers an enhanced betting experience for Ontario sports bettors. Dynamic, competitive real-time odds and thousands of new betting options are available 24/7. Whether you follow North American leagues or international sports, the Proline+ betting menu is robust, including soccer, tennis, and martial arts. 

And, for the first time, players can bet on single sports events. 

“We’re thrilled to launch our new digital sportsbook, PROLINE+ on this momentous day,” said Duncan Hannay, OLG President and CEO. “More events, more betting options, and greater accessibility means more fan engagement,” he added. 

Hannay also noted the security and comfort that comes from knowing OLG stands behind Proline+. 

“We’re proud that we can offer adult Ontarians the opportunity to bet on sports and have fun while also doing good and giving back.” (All OLG proceeds got o support provincial priorities).

What’s the “plus side?”

With Proline+, players can place pre-match or live bets during a game from anywhere within the province on all devices. Smartphones included.

The platform has a built-in live event tracker to help keep tabs on games on the go. And payouts are made directly to the player’s OLG.ca account. For selected events, the cash-out feature allows for partial payouts before the final result. 

New players can visit proline.ca or OLG.ca to learn more about the new sports offerings or sign-up.

OLG developed Proline+ in partnership with FDJ Gaming Solutions and Sporting Solutions. Both companies are owned by the FDJ Group of France (FDJ). OLG procured FDJ to assist in the enhancement and expansion of Ontario sports betting. 

A new sports betting app and revitalized retail sports betting product launching in early 2022 are further results of the collaboration.

“We are delighted to work with OLG to launch Ontario’s first regulated online sportsbook,” said Andy Wright, CEO, Sporting Solutions. 

“With the recent legalization of single event wagering in Canada, this is the ideal time to launch PROLINE+. We are confident that our technology along with the global sports betting expertise of FDJ Group will bring a dynamic and compelling offering to Ontario.”

Early reviews are in

While it’s still early to call one way or the other, early reviews are positive.

On Twitter this morning, one user was shocked at how “decent” OLG’s sports betting debut is. And other users agreed.

Specifically mentioned were fair pricing of full game sides and totals. Halves and props are more expensive but reportedly offer a good selection. 

Tweet from Adam Chernoff reads: In Toronto this morning and it just so happens it is also day one of legal single game betting. Going to be honest. I’m shocked at how…decent (?) the OLG debut product is. Full game sides/totals fairly priced. Halves and prop selection good - although expensive. Not bad.

Other positives are multiple payment methods and same-day payouts. Betting options per sport are “pretty decent,” too. Live betting is expensive and holds on futures/outrights quite high, but “not absurd.” 

Overall, the take so far seems that Proline+ is a “very reasonable” option for the average Ontario better. But, Proline+ needs more time out in the world before we can be sure those average bettors agree.

Photo by Olg.ca
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Robyn McNeil

Robyn McNeil is a Nova Scotia-based writer and editor. She lives in Halifax with an awesome teen, a mischievous cat, and a penchant for good stories, strong tea, cheeseburgers, yoga, graveyards, hammocks, gardening, games, herb, and hoppy beer.

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