Chalk this one up as another example of how the Ontario online casino market is different from its US neighbours.
Anyone expecting the province to take its cues from American gaming states’ propensity to frequently report gaming revenue obviously has never looked at the advertising rules in Ontario.
The provincial government seems to take pride in its “that’s not how we do things here” stance.
All that is a round-about way of saying, don’t expect weekly or even monthly revenue reports for Ontario’s open gaming market.
Canadian Gaming Association CEO Paul Burns said this week at the iGaming NEXT conference in New York City that he anticipates revenue reports will be released quarterly by the Ontario government. Though, he added that he was just speculating given that government officials have been mum on the subject.
New York, which launched online sports betting on Jan. 8, provided business numbers within 13 days and now reports weekly. Most other US states with flourishing gambling businesses provide numbers at least monthly.
No comment on commenting
Three days into Ontario’s April 4 open market launch, PlayOntario.com asked the iGaming Ontario media team when the province will be reporting revenue and how frequently it will be doing so. We received the following response via email:
“iGO’s approach to reporting of revenue will be communicated at a later time. Please feel free to follow up with us at a later point.”
This afternoon, iGO said the Ontario election further complicates the reporting of numbers (see below).
This silence on numbers comes despite the fact that, six weeks into its launch, Ontario now has one of the most open iGaming jurisdictions in the world. Currently, there are 17 operators already live taking casino and sports bets in the province. Another 17 have registered with the Alcohol and Gaming Commission of Ontario and should be joining the market soon.
Still, we stand with Burns in his guess that numbers will be released quarterly. After all, the Ontario Lottery and Gaming Corporation has long released its financials quarterly. And Ontario has long leaned slightly more toward secrecy than transparency when it comes to financials.
So, looks like July at the earliest to hear how the market is doing.
Auditor General estimates $75 million over three years
Those that simply can’t wait to hear actual figures might tide themselves over with this tidbit, for now:
Sorry, it’s an election
Oh, and expect that pesky election to further delay any real reporting of iGaming figures.
It’s common for government agencies to go silent during the election cycle — especially when it comes to numbers.
That was confirmed by iGaming Ontario media team this afternoon, which emailed to say:
“As you may know, the writ of election was issued on May 4, 2022 and as such, iGaming Ontario is subject to the government’s protocols regarding communications after that date. iGO’s approach to revenue reporting will be communicated at an appropriate time after the election.”
We’ll keep you posted if we hear anything.