Parleh Media Group (PMG) is all in on Canadian sports betting.
The digital sports media company made history today, launching Canada’s first dedicated sports betting network, Parleh TV.
The release coincides with the first puck drop of the NHL’s 2021 – 2022 season, tonight at 7:30 EST.
“From NFL over/under and weekly CFL winners to dark-horse picks for the Stanley Cup, The Parleh has taken the unknown out of sports betting and is making it fun and entertaining for the everyday sports fans,” said Kevin Kennedy, PMG’s president and executive producer.
Parleh TV offers sports bettors choice
Canadian bettors will be getting a variety of sport show options on the network.
Puck Talks is the most highly-touted with its on-the-street segments for the seven Canadian NHL teams.
But, other options include Parleh Today, Parleh Picks, Footy Talks, Five A Side, Fast Money EPL and Spreadzies.
It’s quite an aggressive workload, especially considering Parleh Media Group was founded less than a year ago (June 2021).
Nonetheless, according to Kennedy, the timing is right.
“Our social media accounts are already a must-follow. And now, with Parleh TV, we can be there for Canadians 24/7 to help them get through all the clutter and data.”
Parleh TV looking to partner with brands
When it comes to branding, it appears as though Parleh TV is in good hands.
All of Parleh Media Group’s sponsorships opportunities go through sports media consultancy, ThePostGame.
Historically, the company has worked with major sports entities such as NBC Sports, USA Today Sports Media Group, FOX Sports, New York Jets, Canadian Premier League, and PGA Worldwide Exhibitions.
“We are excited to be working with the talented leaders of Parleh Media Group during this unique time for the sports betting industry in North American,” said Eric Herd, President & CEO of ThePostGame.
“As the explosive growth in gaming continues, there is great opportunity to develop cutting-edge content and partnerships for Canadian audiences and beyond.”
Parleh TV is free. In the coming weeks, expect new shows and segments to round out the broadcast schedule.