Thursday, the company announced it has been officially licensed by the Alcohol and Gaming Commission of Ontario’s iGaming Ontario unit.
“Since day one, we have remained genuine to our promise of building a Canadian sportsbook, with Canadian employees, for the Canadian market,” said PointsBet Canada’s chief executive officer Scott Vanderwel in a release.
“Today’s approval of PointsBet Canada as a licensed sportsbook in Ontario effective April 4, 2022, is a momentous step in unveiling our authentically Canadian gaming experience to the province. In just 60 days, PointsBet Canada’s unmatched speed and ease of use, unrivalled in-game betting capabilities, and unique local partnerships will bring Ontario sports fans a new, responsible, and dynamic form of sports betting and entertainment.”
More deals for PointsBet
Recently, PointsBet Canada has been making headlines as the official sports betting launch nears in Ontario. Competition is expected from the likes of US-based FanDuel, Caesars Sportsbook, BetMGM Sportsbook, DraftKings and more. Those operators, and many others, are expected to be going through the licensing process as well, though others may not publicize their process, which PointsBet has not been shy to do.
Yet, PointsBet Canada has been making strides to be a unique Canadian option in the marketplace.
For example, the company announced Jan. 14 it had struck a promotional deal with Canadian icons The Trailer Park Boys.
“Our mission from day one has been to build a sportsbook as authentically Canadian as poutine,” said Nic Sulsky, PointsBet’s chief commercial officer in a statement. “And nothing says Canadiana more than the Trailer Park Boys. We are thrilled to have Bubbles, Ricky, and Julian join Canada’s sportsbook to bring fans a new, innovative experience.”
Further, on Wednesday (Feb. 2), PointsBet Canada announced a partnership with Alpine Canada just ahead of the start of the Winter Olympics in Beijing.
“Alpine Canada is thrilled to welcome PointsBet to the ACA corporate family. They are a true Canadian operator in an exciting emerging space. And their support of athletes and the ski community in Canada is a wonderful reflection of that,” said Therese Brisson, Alpine Canada’s CEO and president in a release.
When the market opens, PointsBet will instantly be able to take advantage of those new relationships.
“We are proud to be one of the first iGaming operators regulated by the Alcohol and Gaming Commission of Ontario,” said PointsBet’s vice-president of legal, compliance and people Chantal Cipriano in a statement. “It demonstrates the confidence that regulators have in our ability to deliver an innovative, safe, and responsible experience to Ontario consumers. We look forward to applying our expertise from Australia and the United States to help build a trusted, competitive, regulated iGaming market in Ontario, establishing an important foundation for our nation.”
Founded in Australia, PointsBet is listed on the Australian Stock Exchange.