Add championship pedigree to the PointsBet Canada team.
The sports wagering operator is partnering with Canada’s national curling champions, Kerri Einarson and Kevin Koe. That decision goes hand in hand with last month’s call to make the gambling provider the official sports betting partner of Curling Canada.
PointsBet – based in Australia – has bulked up its Canadian branch of late.
It views the partnership as an opportunity to connect authentically with the Canadian market.
“PointsBet Canada prides itself on excellence. This is why we are teaming up with two of our country’s top curling teams,” said Scott Vanderwel, PointsBet Canada’s CEO.
“We are uniquely Canadian and want to support athletes and teams that embody our love for the sport and the maple leaf.”
Agreement to begin in 2022
PointsBet Canada has secured a five-year deal with Curling Canada.
That agreement kicks in next year with the 2022 – 2023 season. Beginning then, PointsBet Canada will have exclusive marketing rights for online casino games and sports betting on Curling Canada event broadcasts.
Each season includes three hundred broadcast hours and more than 350 repeat hours. The firm will also become the title sponsor for one of Curling Canada’s Season of Champions events.
Canada’s top curlers support innovative growth
As veterans of the sport, Koe and Einarson have seen the highs and the lows.
The pair have combined for five World Championships, eight Grand Slams and an Olympic appearance (Koe, 2018).
According to both, the sport needs the breath of fresh air.
“We are proud to have a world-class operator like PointsBet Canada on our team,” said Koe. “Our sport is evolving, and fans are interacting with us in new and exciting ways. PointsBet’s collaboration will take curling to the next level.”
Einarson – the two-time reigning women’s national champion – echoed those sentiments.
“We are thrilled to be partnering with PointsBet Canada,” she said. “PointsBet has an incredible passion for curling and will grow our sport across Canada.”
PointsBet Canada stacks team ahead of Canada Curling endeavour
To evolve the sport further, PointsBet has stacked its roster.
Recently the business has gone all out in attracting top-tier talent for its Canadian team. That has resulted in many senior hires, including Dave Rivers (VP marketing) and Nic Sulsky (CCO).
And in early September, Dale Fallon – digital media expert – was also brought on board as the senior director of product.
And that team has been busy at work.
Last month PointsBet Canada signed partnership deals with sports sites, Dailyfaceoff.com and The Nation Network. They are the official and exclusive sports betting partners of both.
CEO Vanderwel has also said PBC intends to be a player in Ontario’s soon-to-launch open gambling market.
Outside of Canada, PointsBet has secured exclusive gaming partner status with multiple high-profile sports franchises. Its most notable clients include the Denver Nuggets (NBA) and the Colorado Avalanche (NHL).